Alex Forsyth
Account Manager

Alex has worked in luxury marketing and PR for The Space Organisation where she worked on projects for the luxury jewellery brand side of the business and coordinated activity across their brands including the famous antiques Meccas Alfie’s and Gray’s in Mayfair.

Alex is renowned for her knowledge and insight into online social media and related brand activity, and how the luxury sector is embracing the digital arena to market premium products.

Alex’s Top 5....

1. Brand of the moment: Apple

2. Inspirational space: Bob Bob Ricard restaurant in Soho for deco-tastic style

3. Trend tip: With consumers making more cautious decisions, a backlash of openly ostentatious "bling culture" has created a demand for a more muted luxury. Over-abundance and frivolities make way for real craftsmanship and heritage, emotional experience and intellect come in to play, new aesthetics free from the visual clichés and stock glamour of the past decade will be de rigueur.

4. Most likely to be found at: Daylesford Organic or The Orange on Pimlico Road

5. Couldn’t live without: YSL Touche Eclat and my iPhone with all it’s apps

Alex’s cocktail of choice: Amaretto Sour

• 2 shots Disaranno Amaretto 
• ½ fresh Egg white 
• 1¼ shot Freshly squeezed lemon juice 
• 2 dashes Angostura aromatic bitters

Shake all ingredients with ice. Strain in to an ice-filled rocks glass. Finish off with lemon slice and a cherry.